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Twenty20 Vision
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Table of Contents
SPORTS MARKETING
ISBN: 978-1-905685-10-3
Price:
£295
Overview
Table of Contents
Executive Summary
Free Samples
Reviews
Twenty20 Vision
Table of Contents
Use the links below to browse contents for each section of the report.
Executive Summary
Sponsorship Rights in Cricket
Cricket Attendance
Cricket TV Rights
Twenty20 - The History
The Champions League and the English Premier League
International Twenty20
Case Study: Standard Bank's Sponsorship of Cricket South Africa
Case Study: Yorkshire County Cricket Club
The Future
Table of Charts, Figures and Tables
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COMMENT
Sponsorship rising in the East
Record sponsorship receipts for Asian Games point to regional growth
CASE STUDY
Coca-Cola 'Win a player'
How Coca-Cola used sales promotion to activate sponsorship
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