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SPORTS MARKETING

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ISBN: 978-1-905685-08-0
Price: 
£295
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Activation & Case Studies

Table of Contents

Use the links below to browse contents for each section of the report.

  • Executive Summary
  • Team Sponsorship
  • Event Sponsorship
  • Technology Sponsorship
  • Grass Roots / Corporate Social Responsibility
  • Individual Endorsements
  • Venue Naming Rights
  • Public Relations
  • Sales Promotion
  • Corporate Hospitality
  • Signage
  • Merchandising
  • Special Events and Field Marketing
  • Table of charts, figures and tables
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COMMENT
Sponsorship rising in the East
Record sponsorship receipts for Asian Games point to regional growth
CASE STUDY
Coca-Cola 'Win a player'
How Coca-Cola used sales promotion to activate sponsorship
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