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Ryan K. Zapalac, Sam Houston State University, USA
Paper
Understanding women’s collegiate volleyball spectators from the perspectives of sociodemographics, market demand and consumption level
James J. Zhang, University of Florida
Paper
Dimensions of athletic star power associated with Generation Y sports consumption
Paper
General Market Demand Variables Associated with Professional Sport Consumption
Paper
The role of special programmes and services for season ticket holders in predicting game consumption
Paper
Understanding women’s collegiate volleyball spectators from the perspectives of sociodemographics, market demand and consumption level
James J. Zhang, University of Florida
Paper
Dimensions of athletic star power associated with Generation Y sports consumption
Paper
General Market Demand Variables Associated with Professional Sport Consumption
Paper
The role of special programmes and services for season ticket holders in predicting game consumption
Paper
Understanding women’s collegiate volleyball spectators from the perspectives of sociodemographics, market demand and consumption level
Zhu Zhang, Victoria University
Paper
Buyer or browser? An analysis of sports fan behaviour online
James J. Zhang, University of Florida
Paper
Dimensions of athletic star power associated with Generation Y sports consumption
Paper
General Market Demand Variables Associated with Professional Sport Consumption
Paper
The role of special programmes and services for season ticket holders in predicting game consumption
Paper
Understanding women’s collegiate volleyball spectators from the perspectives of sociodemographics, market demand and consumption level
James J. Zhang, University of Florida
Paper
Dimensions of athletic star power associated with Generation Y sports consumption
Paper
General Market Demand Variables Associated with Professional Sport Consumption
Paper
The role of special programmes and services for season ticket holders in predicting game consumption
Paper
Understanding women’s collegiate volleyball spectators from the perspectives of sociodemographics, market demand and consumption level
J. Terence Zinger, Laurentian University, Canada
Paper
An examination of sports sponsorship from a small business perspective
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