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Kate Westberg, RMIT University
Paper
An examination of the impact of player transgressions on sponsorship b2b relationships
Hans M. Westerbeek, Deakin University
Paper
A Conceptual Model for Sport Services Marketing Research: Integrating Quality, Value and Satisfaction
Melissa Westgate,
Paper
Broad-based and Targeted Sponsorship Strategies in Canadian Women's Ice Hockey
Ralph C. Wilcox, University of Memphis
Paper
AXA UK, Real Life Supporters and Sponsorship of the Football Association Challenge Cup
Keith A. Willoughby, Bucknell University
Paper
The inaugural (and only) season of the Xtreme Football League: A case study in sports entertainment
Bradley Wilson, RMIT University, Australia
Paper
Investigating the moderating role of fit on sports sponsorship and brand equity
Bradley Wilson, RMIT University
Paper
An examination of the impact of player transgressions on sponsorship b2b relationships
Paper
Can sponsorships be harmful for events? Investigating the transfer of associations from sponsors to events
Bradley Wilson, RMIT University
Paper
An examination of the impact of player transgressions on sponsorship b2b relationships
Paper
Can sponsorships be harmful for events? Investigating the transfer of associations from sponsors to events
Richard Wolfe, University of Michigan
Paper
Sponsorship of Intercollegiate Athletics: The Importance of Image Matching
Doyeon Won, University of Georgia
Paper
Buyer or browser? An analysis of sports fan behaviour online
Chris Wood, Corporate Edge
Paper
Williams F1: The Reality of Branding a Leading Grand Prix Team
Arch G. Woodside, Carroll School of Management
Paper
The Dynamics of Traveler Destination Awareness and Search for Information Associated with Hosting the Olympic Games
David C. Wyld, Southeastern Louisiana University
Paper
The chips are in: enhancing sports through RFID technology
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