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Alan Tapp, University of the West of England

Paper

Looking Through the Hourglass of Fan Segmentation: Research Findings and Marketing Implications for Live Spectator Sports

Des Thwaites, Leeds University Business School

Paper

Insights into the Roles Adopted by the Recipients of Unsolicited Sport Sponsorship Requests

Paper

Distinguishing between short-term and long-term commitment in football shirt sponsorship programmes: towards a matrix of management implications

Des Thwaites, Leeds University Business School

Paper

Insights into the Roles Adopted by the Recipients of Unsolicited Sport Sponsorship Requests

Paper

Distinguishing between short-term and long-term commitment in football shirt sponsorship programmes: towards a matrix of management implications

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