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Ryan Rahinel, Ryerson University

Paper Forecasting the importance of media technology in sport: the case of the televised ice hockey product in Canada
Janek Ratnatunga, Monash Mt Eliza Business School

Paper Lessons from the Atlanta Olympics: Marketing and Organisational Considerations for Sydney 2000
Heribert Reisinger, University of Vienna

Paper Image transfer in sports sponsorships: an assessment of moderating effects
George Relyea, University of Memphis

Paper Understanding Long-Term Effects of Sports Sponsorship: Role of Experience, Involvement, Enthusiasm and Clutter
Mike Reynolds, Institute of Sports Sponsorship

Paper The Institute of Sports Sponsorship: Its Role In An Evolving Industry
Andre Richelieu, Faculte des Sciences de l'Administration, Université Laval, Québec
Andre Richelieu, Faculte des Sciences de l'Administration, Université Laval, Québec
André Richelieu, Université Laval Québec

Paper The internationalisation of a sports team brand: the case of European soccer teams
Andre Richelieu, Faculte des Sciences de l'Administration, Université Laval, Québec
Kat Ricker, Slippery Rock University

Paper Marketing bodybuilding competition to females
Lynn L. Ridinger, Old Dominion University

Paper Drivers to divas: advertising images of women in motorsport
Simon Rines, International Marketing Reports

Paper Has adverse publicity affected Beckham's sponsorship potential?

Paper Guinness Rugby World Cup Sponsorship; A Global Platform for Meeting Business Objectives
Simon Rines, International Marketing Reports

Paper Has adverse publicity affected Beckham's sponsorship potential?

Paper Guinness Rugby World Cup Sponsorship; A Global Platform for Meeting Business Objectives

Tom Robinson, Brigham Young University, Utah

Paper

Winning the Olympic marketing game: recall of logos on clothing, equipment and venues at the 2006 Winter Olympics

Susan Rose, Henley Business School

Paper

Effects of ambush marketing: UK consumer brand recall and attitudes to official sponsors and non-sponsors associated with the FIFA World Cup 2006

Sally R. Ross, Bowling Green State University

Paper Drivers to divas: advertising images of women in motorsport
Phillip Rosson, Dalhousie University

Paper Football Shirt Sponsorships: SEGA Europe and Arsenal FC
Chantal Rouvrais-Charron, Université de Caen

Paper European football under close scrutiny
Donald P. Roy, UNC-Pembroke

Paper Managers' Use of Sponsorship in Building Brands: Service and Product Firms Contrasted
Donald Roy, Middle Tennessee State University

Paper Influences on Consumer Responses to Winter Olympics Sponsorship

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