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Dimitra Papadimitriou, University of Patras

Paper The role of perceived fit in fans' evaluation of sports brand extension
Hyewon Park, Events Manager, Sportizen

Paper Action sports participation: consumer motivation
Meungguk Park, Southern Illinois University

Paper Sources of information for purchasing golf clubs: personal and non-personal references
Heidi M. Parker, Syracuse University, USA

Paper Negative sponsor behaviour, team response and how this impacts fan attitudes

Dale G. Pease, University of Houston

Paper

Understanding women’s collegiate volleyball spectators from the perspectives of sociodemographics, market demand and consumption level

Paul Pedersen, Indiana University

Paper Sources of information for purchasing golf clubs: personal and non-personal references

Paper Market segmentation in the K-League: an analysis of spectators of the Korean Professional Soccer League
Paul Pedersen, Indiana University

Paper Sources of information for purchasing golf clubs: personal and non-personal references

Paper Market segmentation in the K-League: an analysis of spectators of the Korean Professional Soccer League

Paul M. Pedersen, Indiana University-Bloomington

Paper

Communicating with consumers through video games: an analysis of brand development within the video gaming segment of the sports industry

Brenda G. Pitts, Georgia State University

Paper

Corporate Sponsorship and Season Ticket Holder Attendees: An Evaluation of Changes in Recall Over the Course of One American Collegiate Football Season

Frank Pons, School of Business Administration, University of San Diego

Paper Reconciling managers' strategic vision with fans' expectations

Paper Toronto Maple Leafs vs Football Club Barcelona: how two legendary sports teams built their brand equity
Frank Pons, School of Business Administration, University of San Diego

Paper Reconciling managers' strategic vision with fans' expectations

Paper Toronto Maple Leafs vs Football Club Barcelona: how two legendary sports teams built their brand equity
Nigel K. Ll. Pope, Griffith University

Paper A Comparative Study of Market Entry Strategies in Sport Leagues: Two Australian Examples

Adam Portlock, Commercial Manager, the Reading Room

Paper

Effects of ambush marketing: UK consumer brand recall and attitudes to official sponsors and non-sponsors associated with the FIFA World Cup 2006

Simon Preece, elmwood

Paper World Cup 2006 Bid: A Case Study - Bidding To Bring Football Home
Mark P. Pritchard, Arizona State University

Paper Sport Loyalty Programs and Their Impact On Fan Relationships
Adrian Pritchard, Coventry University

Paper Twenty20 cricket: an examination of the critical success factors in the development of the competition

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