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SEARCH RESULTS: "K"
Lynn R. Kahle, University of Oregon
Paper
Men's Versus Women's Collegiate Basketball Customers: Attitudinal Favorableness and the Environment
Kyriaki Kaplanidou, University of Florida, USA
Paper
Exploring SI and EI of Olympic sports tourists: does trip purpose matter?
Kimio Kase, IESE Business School, Madrid, Spain
Paper
The proto-image of Real Madrid: implications for marketing and management
Yongjae Kim, University of Minnesota
Paper
An exploration of motives in sport video gaming
Yeung-Jo Kim, Korea University
Paper
Effects of celebrity athlete endorsement on attitude towards the product: the role of credibility, attractiveness and the concept of congruence
Sangho Kim, Kyungdong University
Paper
Market segmentation in the K-League: an analysis of spectators of the Korean Professional Soccer League
Seungmo Kim, University of Tennessee
Paper
An analysis of spectator motives and media consumption behaviour in an individual combat sport: cross-national differences between American and South Korean Mixed Martial Arts fans
Yong-man Kim, Dankook University
Paper
The relationships between team attributes, team identification and sponsor image
Kyoungtae Kim, Independent writer
Paper
The effects of sport involvement, sponsor awareness and corporate image on intention to purchase sponsors’ products
Susan Kim, Korea National Sport University
Paper
The relationships between team attributes, team identification and sponsor image
Yu Kyoum Kim, Florida State University
Paper
Martial arts participation: consumer motivation
Samantha King, University of Arizona
Paper
Marketing Generosity: Avon's Women's Health Programs and New Trends in Global Community Relations
Lance Kinney, University of Alabame
Paper
Demographic and psychographic variables predicting NASCAR sponsor brand recall
Lance Kinney, University of Alabama
Paper
Audience Characteristics and Event Sponsorship Response
Paul Kitchin, London Metropolitan University
Paper
Considering entertainment-games websites in sports marketing: the case of Stick Cricket
Yong Jae Ko, University of Florida
Paper
The effects of sport involvement, sponsor awareness and corporate image on intention to purchase sponsors’ products
Paper
Action sports participation: consumer motivation
Paper
Martial arts participation: consumer motivation
Yong Jae Ko, University of Florida
Paper
The effects of sport involvement, sponsor awareness and corporate image on intention to purchase sponsors’ products
Paper
Action sports participation: consumer motivation
Paper
Martial arts participation: consumer motivation
Yong Jae Ko, University of Florida
Paper
The effects of sport involvement, sponsor awareness and corporate image on intention to purchase sponsors’ products
Paper
Action sports participation: consumer motivation
Paper
Martial arts participation: consumer motivation
Settar Kocak, Middle East Technical University, Ankara, Turkey
Paper
Impact of sponsorship on companies that supported the 2002 Salt Lake City Winter Paralympics
Joerg Koenigstorfer, Saarland University
Paper
Effects of atmosphere at major sports events: a perspective from environmental psychology
Richard H. Kolbe, Kent State University
Paper
An Identification and Examination of Influences That Shape the Creation of a Professional Team Fan
Gi-Yong Koo, University of Tennessee
Paper
The effect of perceived image fit on brand awareness: 2002 Korea-Japan World Cup
Gi-Yong Koo, East Tennessee State University
Paper
Examination of the causal effects between the dimensions of service quality and spectator satisfaction in minor league baseball
Andrew Korman, Townleys
Paper
Football Players and Their Commercial Rights
Francis M. Kozub, Indiana University, USA,
Paper
Impact of sponsorship on companies that supported the 2002 Salt Lake City Winter Paralympics
Patrick M. Kraft, Indiana University-Bloomington
Paper
Communicating with consumers through video games: an analysis of brand development within the video gaming segment of the sports industry
Hyungil H. Kwon, Chung-Ang University
Paper
The mediating effect of perceived quality between extrinsic cues and perceived value in ski products
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