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Steven J. Jackson, University of Otago
Paper
Sports Marketing and the Challenges of Globalization: A Case Study of Cultural Resistance in New Zealand
Paper
Eduselling: The Role of Customer Education In Selling To Corporate Clients in the Sport Industry
Paper
Transnational Sport Marketing at the Global/Local Nexus: The adidasification of the New Zealand All Blacks
Steven J. Jackson, University of Otago
Paper
Sports Marketing and the Challenges of Globalization: A Case Study of Cultural Resistance in New Zealand
Paper
Eduselling: The Role of Customer Education In Selling To Corporate Clients in the Sport Industry
Paper
Transnational Sport Marketing at the Global/Local Nexus: The adidasification of the New Zealand All Blacks
Steven J. Jackson, University of Otago
Paper
Sports Marketing and the Challenges of Globalization: A Case Study of Cultural Resistance in New Zealand
Paper
Eduselling: The Role of Customer Education In Selling To Corporate Clients in the Sport Industry
Paper
Transnational Sport Marketing at the Global/Local Nexus: The adidasification of the New Zealand All Blacks
E. Newton Jackson, Florida A & M University
Paper
The effect of perceived image fit on brand awareness: 2002 Korea-Japan World Cup
Jeffrey D. James, University of Illinois
Paper
An Identification and Examination of Influences That Shape the Creation of a Professional Team Fan
Nigel Jarvis, University of Brighton
Paper
Sponsorship and Gay Sport: A Case Study of the 2000 Gay Softball World Series
Ric Jensen, Texas A&M University
Paper
Is sport becoming too commercialised? The Houston Astros' public relations crisis
Anthony Joe, Victoria University
Paper
Consumer Attitudes towards Sponsorship: A Study of a National Sports Event in New Zealand
Sandra C. Jones, University of Wollongong, Australia
Paper
When does alcohol sponsorship of sport become sports sponsorship of alcohol? A case study of developments in sport in Australia
Elizabeth Jowdy, University of Massachusetts
Paper
Relationship Marketing and Interactive Fan Festivals: The Women's United Soccer Association's 'Soccer Sensation'
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