IMR Search by author

Journal|Reports

SEARCH RESULTS

Author search

SEARCH RESULTS: "H"

Hans H. Bauer, University of Mannheim

Paper The loyalty of German soccer fans: does a team’s brand image matter?
Perry Haan, Tiffin University, Ohio, USA

Paper Consumers’ Perceptions of NFL Stadium Naming Rights
John Hall, Deakin University, Australia

Paper An empirical analysis of gender differences in sports attendance motives
Jin-Wook Han, Kyung Hee University

Paper The mediating effect of perceived quality between extrinsic cues and perceived value in ski products
Dag Vidar Hanstad, Norwegian School of Sport Sciences

Paper The challenges of producing popular sports contests: a comparative study of biathlon and cross-country skiing
Dag Vidar Hanstad, Norwegian School of Sport Sciences, Norway

Paper Doping in elite sport – do the fans care? Public opinion on the consequences of doping scandals

Rob Hardin, University of Tennessee

Paper

Examination of the causal effects between the dimensions of service quality and spectator satisfaction in minor league baseball

Trevor Hartland, University of Glamorgan

Paper What is Being Done to Deter Ambush Marketing? Are these attempts working?

Paper Tries and Conversions: Are Sports Sponsors Pursuing the Right Objectives?
Trevor Hartland, University of Glamorgan

Paper What is Being Done to Deter Ambush Marketing? Are these attempts working?

Paper Tries and Conversions: Are Sports Sponsors Pursuing the Right Objectives?
Kjetil K. Haugen, Molde University College

Paper The international trade of players in European club football: consequences for national teams

Mark E. Havitz, University of Waterloo

Paper

Exploring the relationship between involvement, fan attraction, psychological commitment and behavioural loyalty in a sports spectator context

Mark E. Havitz, University of Waterloo, Canada

Paper Exploring SI and EI of Olympic sports tourists: does trip purpose matter?
Troy Heffernan, University of Plymouth, UK

Paper The soccer club-sponsor relationship: identifying the critical variables for success
Jorg Henseler, Radboud University, The Netherlands

Paper Investigating the moderating role of fit on sports sponsorship and brand equity
Jörg Henseler, Nijmegen School of Management

Paper Can sponsorships be harmful for events? Investigating the transfer of associations from sponsors to events
Paul Hewson, University of Plymouth, UK

Paper The soccer club-sponsor relationship: identifying the critical variables for success
John S. Hill, University of Alabama

Paper Globalisation and sports branding: the case of Manchester United
Declan Hill, University of Oxford, UK

Paper A critical mass of corruption: why some football leagues have more match-fixing than others
Oliver Hinz, University of Frankfurt

Paper Official supporters clubs: the untapped potential of fan loyalty
Janet Hoek, Massey University

Paper Sports Sponsorship Evaluation: A Behavioural Analysis

Paper When Do Ex-Sponsors Become Ambush Marketers?
Janet Hoek, Massey University

Paper Sports Sponsorship Evaluation: A Behavioural Analysis

Paper When Do Ex-Sponsors Become Ambush Marketers?
Michael Holmes, Holmes PR and Marketing Communications

Paper Community Sponsorships: Look for the Added Value
Matthew Holt, Sport England

Paper Global success in sport: the effective marketing and branding of the UEFA Champions League
Maria K. Hopwood, Teesside Business School

Paper Applying The Public Relations Function to the Business of Sport
Martin Horn, DDBWorldwide

Paper Measuring the Impact of Sponsorship
Simon Horsman, Coventry University, UK

Paper Insolvency events among English football clubs
Dennis Howard, University of Oregon

Paper The Effect of Individual Levels of Self-Monitoring on Loyalty to Professional Football Teams

Paper Sports Marketing in a Recession: It's a Brand New Game
Dennis Howard, University of Oregon

Paper The Effect of Individual Levels of Self-Monitoring on Loyalty to Professional Football Teams

Paper Sports Marketing in a Recession: It's a Brand New Game
Christopher Hyde, Coventry University

Paper Twenty20 cricket: an examination of the critical success factors in the development of the competition

0 item(s)

User name:

Password:

SEARCH

A B C D E F G H I J K L M N
O P Q R S T U V W X Y Z

IMR offers sample material from more than 200 publications.
Register or Login to access free content.

JOURNAL ARCHIVE

SEARCH BY DATE

SEARCH BY AUTHOR

A B C D E F G H I J K L M N
O P Q R S T U V W X Y Z

SEARCH BY ISSUE

Vol 11 N4 N3 N2 N1

Vol 10 N4 N3 N2 N1

Vol 9 N4 N3 N2 N1

Vol 8 N4 N3 N2 N1

Vol 7 N4 N3 N2 N1

Vol 6 N4 N3 N2 N1

Vol 5 N4 N3 N2 N1

Vol 4 N4 N3 N2 N1

Vol 3 N4 N3 N2 N1

Vol 2 N4 N3 N2 N1

Vol 1 N4 N3 N2 N1

INTERNATIONAL MARKETING REPORTS