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Alain D'astous, HEC-Montréal
Stephen D. Ross, University of Minnesota
Paper
An exploration of motives in sport video gaming
Vassilis Dalakas, Berry College
Paper
Men's Versus Women's Collegiate Basketball Customers: Attitudinal Favorableness and the Environment
François Daoud, HEC-Montréal School of Management
Paper
Effects of F1 Grand Prix Sponsorship by Cigarette Brands on Adolescents
Simon C. Darnell, University of Toronto
Paper
Meaning transfer in sports news and sponsorship: promoting Canadian Olympic triathlete Simon Whitfield
Fiona Davies, Cardiff Business School
Paper
An investigation into the effects of sporting involvement and alcohol sponsorship on underage drinking
Fiona Davies, Cardiff University
Paper
Selection of leveraging strategies by national Olympic sponsors: a proposed model
John Davies, Victoria University
Paper
Consumer Attitudes towards Sponsorship: A Study of a National Sports Event in New Zealand
Veerle De Bosscher, Vrije Universiteit Brussel
Paper
An analysis of homogeneity and heterogeneity of elite sports systems in six nations
Paul De Knop, Vrije Universiteit Brussel
Paper
An analysis of homogeneity and heterogeneity of elite sports systems in six nations
Dorien De Vreede, Google Inc
Paper
Can sponsorships be harmful for events? Investigating the transfer of associations from sponsors to events
John Deane, University College Worcester
Paper
Sports Sponsorship and Brand Personality - The Ryder Cup Team and IBM
Larry Degaris, University of Indianapolis
Paper
Demographic and psychographic variables predicting NASCAR sponsor brand recall
Fawzi Dekhil, Tunis El Manar University
Paper
The effects of the type of audience, involvement, interest and socio-demographic variables on sponsor recall: the soccer African Nations Cup
Michel Desbordes, ISC School of Management, Paris
Paper
The internationalisation of a sports team brand: the case of European soccer teams
Greg Dingle, Victoria University
Paper
Sustaining the race: a review of literature pertaining to the environmental sustainability of motorsport
Harald Dolles, Heilbronn Business School
Paper
Strategic fit in international sponsorship – the case of the Olympic Games in Beijing 2008
Thade Dudzik, University Viadrina
Christophe Durand, Université de Caen
Paper
European football under close scrutiny
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