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Bevan Catley, Massey University, NZ

Paper Committing regicide: rebranding the Football Kingz

Simon Chadwick, University of London

Paper

Distinguishing between short-term and long-term commitment in football shirt sponsorship programmes: towards a matrix of management implications

Laurence Chalip, Griffith University

Paper The Effects of Polysemic Structures on Olympic Viewing
Jan Charbonneau, Massey University

Paper Celebrity or athlete? New Zealand advertising practitioners’ views on their use as endorsers

Paper The use of celebrity athletes as endorsers: views of the New Zealand general public
Jan Charbonneau, Massey University

Paper Celebrity or athlete? New Zealand advertising practitioners’ views on their use as endorsers

Paper The use of celebrity athletes as endorsers: views of the New Zealand general public
Dikaia Chatziefstathiou, Canterbury Christ Church University

Paper Olympic sponsorship: evolution, challenges and impact on the Olympic Movement
Jean-Charles Chebat, HEC-Montréal School of Management

Paper Effects of F1 Grand Prix Sponsorship by Cigarette Brands on Adolescents
Karim Chnaoui, HEC-Montréal

Paper Consumer Perception of Sports Apparel: The Role of Brand Name, Store Name, Price, and Intended Usage Situation

J. Andrew Choi, University of San Francisco

Paper

Coca-Cola China's Virtual Olympic Torch Relay programme at the 2008 Beijing Olympic Games: adding interactivity to a traditional offline Olympic activation

Anthony G. Church,

Paper

Olympic Games host and bid city marketing: exploring issue management in the relationships among event stakeholder groups

John Clark, Robert Morris University

Paper Business-to-Business Relationships and Sport: Using Sponsorship as a Critical Sales Event
John Clark, University of Massachusetts

Paper Eduselling: The Role of Customer Education In Selling To Corporate Clients in the Sport Industry

Cathryn L Claussen, Washington State University

Paper

The effects of sport involvement, sponsor awareness and corporate image on intention to purchase sponsors’ products

Cathryn L. Claussen, Washington State University

Paper Action sports participation: consumer motivation

Galen Clavio, University of Miami

Paper

Communicating with consumers through video games: an analysis of brand development within the video gaming segment of the sports industry

Jeff Clowes, Coventry University

Paper

Looking Through the Hourglass of Fan Segmentation: Research Findings and Marketing Implications for Live Spectator Sports

Daniel Connaughton, University of Florida

Paper General Market Demand Variables Associated with Professional Sport Consumption

Paper The role of special programmes and services for season ticket holders in predicting game consumption
Daniel Connaughton, University of Florida

Paper General Market Demand Variables Associated with Professional Sport Consumption

Paper The role of special programmes and services for season ticket holders in predicting game consumption
James M. Connor, University of New South Wales, Australia

Paper The inevitability of scandal: lessons for sponsors and administrators
Richard Cordiner,

Paper Boxing and Sponsorship: a Mismatch or a Knockout Combination?
T. Bettina Cornwell, University of Memphis

Paper Managers' Use of Sponsorship in Building Brands: Service and Product Firms Contrasted

Paper Understanding Long-Term Effects of Sports Sponsorship: Role of Experience, Involvement, Enthusiasm and Clutter
T. Bettina Cornwell, The University of Queensland

Paper Exploring the usefulness of a consumer activity index in the sponsorship-linked marketing context
T. Bettina Cornwell, University of Memphis

Paper Managers' Use of Sponsorship in Building Brands: Service and Product Firms Contrasted

Paper Understanding Long-Term Effects of Sports Sponsorship: Role of Experience, Involvement, Enthusiasm and Clutter
Laura Cousens,

Paper Adopting a Relationship Marketing Paradigm: The Case of the National Basketball Association
Gary Crawford, Sheffield Hallam University

Paper Extract - Consuming Sport: Fans, Sport and Culture
Jacquelyn Cuneen, Bowling Green State University

Paper Drivers to divas: advertising images of women in motorsport
Nigel Currie, European Sponsorship Consultants Association

Paper Maximising Sport Sponsorship Investments: A Perspective on New and Existing Opportunities

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