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Andrew Adams, Southampton Institute

Paper Sports Sponsorship and Brand Personality - The Ryder Cup Team and IBM
Yanni D. Afthinos, University of Athens, Greece,

Paper Promoting Water Polo in Greece: Applying Marketing Theories and Techniques to Sport
Rafael Aguilar-Manjarrez, Leeds University Business School

Paper Insights into the Roles Adopted by the Recipients of Unsolicited Sport Sponsorship Requests
Damon Aiken, Pepperdine University

Paper Men's Versus Women's Collegiate Basketball Customers: Attitudinal Favorableness and the Environment
Czafrann Ali, University of Queensland

Paper Exploring the usefulness of a consumer activity index in the sponsorship-linked marketing context

Damon P.S Andrew, Troy University

Paper

An analysis of spectator motives and media consumption behaviour in an individual combat sport: cross-national differences between American and South Korean Mixed Martial Arts fans

David L. Andrews, University of Memphis

Paper AXA UK, Real Life Supporters and Sponsorship of the Football Association Challenge Cup
Artemisia Apostolopoulou, Bowling Green State University

Paper The role of perceived fit in fans' evaluation of sports brand extension
Dennis Arnett, University of Texas at San Antonio

Paper Fan Characteristics and Sporting Event Attendance: Examining Variance in Attendance
Nicholas J. Ashill, Victoria University

Paper Consumer Attitudes towards Sponsorship: A Study of a National Sports Event in New Zealand

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