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Volume 7 Number 1 October 2005

Paper	A post modern conception of the product and its applications to professional sports
Author	Andre Richelieu, Faculte des Sciences de l'Administration, Université Laval, Québec
	Christèle Boulaire, Universite Laval
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ISSN:	1464-6668

Volume 7 Number 1 October 2005

Paper	Celebrity or athlete? New Zealand advertising practitioners’ views on their use as endorsers
Author	Jan Charbonneau, Massey University
	Ron Garland, Waikato University
	,
ISSN:	1464-6668

Volume 7 Number 1 October 2005

Paper	Image transfer in sports sponsorships: an assessment of moderating effects
Author	Reinhard Grohs, University of Otago
	Heribert Reisinger, University of Vienna
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ISSN:	1464-6668

Volume 7 Number 1 October 2005

Paper	Relationship marketing during Rugby World Cup 2003: a comparative analysis of public and private sector sponsors
Author	Robyn Stokes, Queensland University of Technology
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ISSN:	1464-6668

Volume 7 Number 1 October 2005

Paper	Relating on-field performance to paid football club membership
Author	Robin N. Shaw, Deakin University
	Heath Mcdonald, Deakin University
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ISSN:	1464-6668

Volume 7 Number 2 January 2006

Paper	Marketing bodybuilding competition to females
Author	Kat Ricker, Slippery Rock University
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ISSN:	1464-6668

Volume 1 Number 2 Jun 1999

Paper	The Effect of Individual Levels of Self-Monitoring on Loyalty to Professional Football Teams
Author	Daniel F. Mahony, University of Louisville
	Robert Madrigal, University of Oregon
	DennisHoward, University of Oregon
ISSN:	1464-666

Volume 1 Number 2 Jun 1999

Paper	Insights into the Roles Adopted by the Recipients of Unsolicited Sport Sponsorship Requests
Author	Rafael Aguilar-Manjarrez, Leeds University Business School
	Des Thwaites, Leeds University Business School
	,
ISSN:	1464-666

Volume 8 Number 1 October 2006

Paper	Analysing the effects of advertising type and antecedents on attitude towards advertising in sport
Author	Gregg Bennett, Texas A&M University
	Mauricio Ferreira, Texas A&M University
	Ron Siders, University of Florida
ISSN:	1464-6668

Volume 8 Number 1 October 2006

Paper	Forecasting the importance of media technology in sport: the case of the televised ice hockey product in Canada
Author	Norm O'Reilly, Laurentian University
	Ryan Rahinel, Ryerson University
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ISSN:	1464-6668

Volume 1 Number 3 October 1999

Paper	Youth Awareness of Tobacco Sponsorship as a Dimension of Brand Equity
Author	Robert Sparks, University of Maryland
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ISSN:	1464-666

Volume 1 Number 4 November 1999

Paper	Managers' Use of Sponsorship in Building Brands: Service and Product Firms Contrasted
Author	Donald P. Roy, UNC-Pembroke
	T. Bettina Cornwell, University of Memphis
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ISSN:	1464-6668

Volume 1 Number 4 November 1999

Paper	The Institute of Sports Sponsorship: Its Role In An Evolving Industry
Author	Mike Reynolds, Institute of Sports Sponsorship
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ISSN:	1464-6668

Volume 2 Number 1 February 2000

Paper	An Identification and Examination of Influences That Shape the Creation of a Professional Team Fan
Author	Richard H. Kolbe, Kent State University
	Jeffrey D. James, University of Illinois
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ISSN:	1464-6668

Volume 2 Number 3 October 2000

Paper	Lessons from the Atlanta Olympics: Marketing and Organisational Considerations for Sydney 2000
Author	Janek Ratnatunga, Monash Mt Eliza Business School
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ISSN:	1464-6668

Volume 4 Number 1 April 2002

Paper	Sports Marketing in a Recession: It's a Brand New Game
Author	Dennis Howard, University of Oregon
	Rick Burton, University of Oregon
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ISSN:	1464-6668

Volume 4 Number 1 April 2002

Paper	Broad-based and Targeted Sponsorship Strategies in Canadian Women's Ice Hockey
Author	Robert Sparks, University of British Columbia
	Melissa Westgate,
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ISSN:	1464-6668

Volume 4 Number 2 July 2002

Paper	Boxing and Sponsorship: a Mismatch or a Knockout Combination?
Author	Richard Cordiner,
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ISSN:	1464-6668

Volume 6 Number 1 July 2004

Paper	Has adverse publicity affected Beckham's sponsorship potential?
Author	Simon Rines, International Marketing Reports
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ISSN:	1464-6668

Volume 6 Number 2 November 2004

Paper	The role of involvement and income in predicting large and small donations to college athletics
Author	Rodoula Tsiotsou, Protathlitis
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ISSN:	1464-6668

Volume 2 Number 2 July 2000

Paper	Understanding Long-Term Effects of Sports Sponsorship: Role of Experience, Involvement, Enthusiasm and Clutter
Author	T. Bettina Cornwell, University of Memphis
	George Relyea, University of Memphis
	Richard L.Irwin, University of Memphis
ISSN:	1464-6668

Volume 2 Number 4 January 2001

Paper	Exploring the Curious Demand for Athletes with Controversial Images: A Review of Anti-Hero Product Endorsement Advertising
Author	Rick Burton, University of Oregon
	Francis John Farelly, Monash University
	Pascale G.Quester, University of Adelaide
ISSN:	1464-6668

Volume 4 Number 2 July 2002

Paper	The Dynamics of Traveler Destination Awareness and Search for Information Associated with Hosting the Olympic Games
Author	Arch G. Woodside, Carroll School of Management
	Ray Spurr, University of New South
	RogerMarch, University of New South
ISSN:	1464-6668

Volume 5 Number 2 July 2003

Paper	Business-to-Business Relationships and Sport: Using Sponsorship as a Critical Sales Event
Author	John Clark, Robert Morris University
	Tony Lachowetz, Georgia Southern University
	Richard L.Irwin, University of Memphis
ISSN:	1464-6668

Volume 6 Number 3 April 2005

Paper	Reconciling managers' strategic vision with fans' expectations
Author	Andre Richelieu, Faculte des Sciences de l'Administration, Université Laval, Québec
	Frank Pons, School of Business Administration, University of San Diego
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ISSN:	1464-6668

Volume 8 Number 2 January 2007

Paper	Meaning transfer in sports news and sponsorship: promoting Canadian Olympic triathlete Simon Whitfield
Author	Simon C. Darnell, University of Toronto
	Robert Sparks, University of British Columbia
	,
ISSN:	1464-6668

Volume 8 Number 4 July 2007

Paper	Tribalism: definition, identification and relevance to the marketing of professional sports franchises
Author	Rudi Meir, Southern Cross University, Australia
	Don Scott, Southern Cross University, Australia
	,
ISSN:	1464-6668

Volume 7 Number 4 July 2006

Paper	The use of celebrity athletes as endorsers: views of the New Zealand general public
Author	Jan Charbonneau, Massey University
	Ron Garland, Waikato University
	,
ISSN:	1464-6668

Volume 7 Number 4 July 2006

Paper	Season-ticket holder satisfaction and sponsor-related behaviour: evidence of a positive relationship
Author	Robin N. Shaw, Deakin University
	Heath Mcdonald, Deakin University
	,
ISSN:	1464-6668

Volume 9 Number 1 October 2007

Paper	Is sport becoming too commercialised? The Houston Astros' public relations crisis
Author	Ric Jensen, Texas A&M University
	Bryan Butler, Texas A&M University
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ISSN:	1464-6668

Volume 3 Number 2 July 2001

Paper	Football Shirt Sponsorships: SEGA Europe and Arsenal FC
Author	Phillip Rosson, Dalhousie University
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ISSN:	1464-6668

Volume 3 Number 2 July 2001

Paper	Transnational Sport Marketing at the Global/Local Nexus: The adidasification of the New Zealand All Blacks
Author	Steven J. Jackson, University of Otago
	Richard Batty, University of Otago
	JayScherer, University of Otago
ISSN:	1464-6668

Volume 3 Number 2 July 2001

Paper	AXA UK, Real Life Supporters and Sponsorship of the Football Association Challenge Cup
Author	Ralph C. Wilcox, University of Memphis
	David L. Andrews, University of Memphis
	MaxineLongmuir, AXA UK
ISSN:	1464-6668

Volume 3 Number 4 December 2001

Paper	Guinness Rugby World Cup Sponsorship; A Global Platform for Meeting Business Objectives
Author	Simon Rines, International Marketing Reports
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ISSN:	1464-6668

Volume 10 Number 1 October 2008

Paper	The internationalisation of a sports team brand: the case of European soccer teams
Author	André Richelieu, Université Laval Québec
	Sibylle Lopez, Université Laval Québec
	MichelDesbordes, ISC School of Management, Paris
ISSN:	1464-6668

Volume 10 Number 1 October 2008

Paper	Sports sponsorship as a strategic investment in China: perceived risks and benefits by corporate sponsors prior to the Beijing 2008 Olympics
Author	Xinquan Sheena Yang, University of British Columbia
	Robert Sparks, University of British Columbia
	MingLi, Ohio University
ISSN:	1464-6668

Volume 10 Number 3 April 2009

Paper	Drivers to divas: advertising images of women in motorsport
Author	Sally R. Ross, Bowling Green State University
	Lynn L. Ridinger, Old Dominion University
	JacquelynCuneen, Bowling Green State University
ISSN:	1464-6668

Volume 10 Number 3 April 2009

Paper	European football under close scrutiny
Author	Chantal Rouvrais-Charron, Université de Caen
	Christophe Durand, Université de Caen
	,
ISSN:	1464-6668

Volume 10 Number 4 July 2009

Paper	Effects of ambush marketing: UK consumer brand recall and attitudes to official sponsors and non-sponsors associated with the FIFA World Cup 2006
Author	Adam Portlock, Commercial Manager, the Reading Room
	Susan Rose, Henley Business School
	,
ISSN:	1464-6668

Volume 11 Number 1 October 2009

Paper	The value of competition: competitive balance as a predictor of attendance in spectator sports
Author	Michael A. Levin, Otterbein College
	Robert E. Mcdonald, Texas Tech University
	,
ISSN:	1464-6668

Volume 11 Number 1 October 2009

Paper	Examination of the causal effects between the dimensions of service quality and spectator satisfaction in minor league baseball
Author	Gi-Yong Koo, East Tennessee State University
	Rob Hardin, University of Tennessee
	StevenMcclung, Mercer University
ISSN:	1464-6668

Volume 9 Number 3 April 2008

Paper	NASCAR fans’ responses to current and former NASCAR sponsors: the effect of perceived group norms and fan identification
Author	Aron M. Levin, Northern Kentucky University
	Fred Beasley, Northern Kentucky University
	Richard L.Gilson, Northern Kentucky University
ISSN:	1464-6668

Volume 9 Number 4 July 2008

Paper	Winning the Olympic marketing game: recall of logos on clothing, equipment and venues at the 2006 Winter Olympics
Author	Tom Robinson, Brigham Young University, Utah
	Lois Bauman, Brigham Young University
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ISSN:	1464-6668

Volume 4 Number 4 December 2002

Paper	Influences on Consumer Responses to Winter Olympics Sponsorship
Author	Donald Roy, Middle Tennessee State University
	Timothy R. Graeff, Middle Tennessee State University
	,
ISSN:	1464-6668

Volume 7 Number 3 May 2006

Paper	Toronto Maple Leafs vs Football Club Barcelona: how two legendary sports teams built their brand equity
Author	Andre Richelieu, Faculte des Sciences de l'Administration, Université Laval, Québec
	Frank Pons, School of Business Administration, University of San Diego
	,
ISSN:	1464-6668

Volume 3 Number 1 April 2001

Paper	Sponsorship of Intercollegiate Athletics: The Importance of Image Matching
Author	James M. Gladden, University of Massachusetts
	Richard Wolfe, University of Michigan
	,
ISSN:	1464-6668

Volume 11 Number 4 July 2010

Paper	Understanding women’s collegiate volleyball spectators from the perspectives of sociodemographics, market demand and consumption level
Author	Ryan K. Zapalac, Sam Houston State University, USA
	James J. Zhang, University of Florida
	Dale G.Pease, University of Houston
ISSN:	1464-6668

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