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Volume 2 Number 4 January 2001
Paper
Exploring the Curious Demand for Athletes with Controversial Images: A Review of Anti-Hero Product Endorsement Advertising
Author
Rick Burton, University of Oregon
Francis John Farelly, Monash University
Pascale G.Quester, University of Adelaide
ISSN:
1464-6668
Volume 7 Number 3 May 2006
Paper
The effect of perceived image fit on brand awareness: 2002 Korea-Japan World Cup
Author
Gi-Yong Koo, University of Tennessee
Jerome Quarterman, Florida State University
E. NewtonJackson, Florida A & M University
ISSN:
1464-6668
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