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Volume 6 Number 4 July 2005
Paper
Internationalising Ambush Marketing: A Comparative Study
Author
Benoit Séguin, University of Ottawa
Mark Lyberger, Kent State University, Ohio
NormO'Reilly, Ryerson University, Toronto
ISSN:
1464-6668
Volume 1 Number 2 Jun 1999
Paper
Audience Characteristics and Event Sponsorship Response
Author
Stephen R. McDaniel, University of Maryland
Lance Kinney, University of Alabama
,
ISSN:
1464-666
Volume 4 Number 4 December 2002
Paper
A Framework for Understanding Cause-Related Sport Marketing Programs
Author
Tony Lachowetz, Georgia Southern University
James M. Gladden, University of Massachusetts
,
ISSN:
1464-6668
Volume 1 Number 4 November 1999
Paper
Is It Possible To Replace A Successful Sponsor?
Author
Lucy McCrickard, Ketchum Sponsorship
,
,
ISSN:
1464-6668
Volume 2 Number 1 February 2000
Paper
The Effects of Polysemic Structures on Olympic Viewing
Author
Laurence Chalip, Griffith University
B. Christine Green, Griffith University
,
ISSN:
1464-6668
Volume 2 Number 3 October 2000
Paper
Fan Characteristics and Sporting Event Attendance: Examining Variance in Attendance
Author
Dennis Arnett, University of Texas at San Antonio
Debra Laverie, Texas Tech University
,
ISSN:
1464-6668
Volume 2 Number 4 January 2001
Paper
Adopting a Relationship Marketing Paradigm: The Case of the National Basketball Association
Author
Laura Cousens,
Kathy Babiak, University of British Columbia
TrevorSlack, De Montfort University
ISSN:
1464-6668
Volume 2 Number 4 January 2001
Paper
Successful Sport Sponsorship: Lessons from Association Football ¨C The Role of Research
Author
Louella Miles,
,
,
ISSN:
1464-6668
Volume 5 Number 2 July 2003
Paper
Men's Versus Women's Collegiate Basketball Customers: Attitudinal Favorableness and the Environment
Author
Lynn R. Kahle, University of Oregon
Damon Aiken, Pepperdine University
VassilisDalakas, Berry College
ISSN:
1464-6668
Volume 6 Number 1 July 2004
Paper
The use of research to develop a marketing strategy for Plymouth Argyle Football Club
Author
Louella Miles,
,
,
ISSN:
1464-6668
Volume 5 Number 1 April 2003
Paper
General Market Demand Variables Associated with Professional Sport Consumption
Author
James J. Zhang, University of Florida
Eddie T. C. Lam, Cleveland State University
DanielConnaughton, University of Florida
ISSN:
1464-6668
Volume 5 Number 3 October 2003
Paper
National Versus Regional Sports Marketing: An Interpretation of 'Think Globally, Act Locally'
Author
Cheri L. Bradish, Brock University
Julie A. Stevens, Brock University
Anna H.Lathrop, Brock University
ISSN:
1464-6668
Volume 6 Number 1 July 2004
Paper
Brand loyalty of NASCAR fans towards sponsors: the impact of fan identification
Author
Aron M. Levin, Northern Kentucky University
Fred Beasely, Northern Kentucky University
TomGamble, Northern Kentucky University
ISSN:
1464-6668
Volume 6 Number 1 July 2004
Paper
The role of perceived fit in fans' evaluation of sports brand extension
Author
Dimitra Papadimitriou, University of Patras
Artemisia Apostolopoulou, Bowling Green State University
IliasLoukas, Organizing Committee of the 2004 Olympic Games
ISSN:
1464-6668
Volume 5 Number 2 July 2003
Paper
Business-to-Business Relationships and Sport: Using Sponsorship as a Critical Sales Event
Author
John Clark, Robert Morris University
Tony Lachowetz, Georgia Southern University
Richard L.Irwin, University of Memphis
ISSN:
1464-6668
Volume 7 Number 4 July 2006
Paper
Investigating motivation, attitudinal loyalty and attendance behaviour with fans of Australian Football
Author
Larry Neale, Korea University
,
,
ISSN:
1464-6668
Volume 3 Number 2 July 2001
Paper
AXA UK, Real Life Supporters and Sponsorship of the Football Association Challenge Cup
Author
Ralph C. Wilcox, University of Memphis
David L. Andrews, University of Memphis
MaxineLongmuir, AXA UK
ISSN:
1464-6668
Volume 3 Number 4 December 2001
Paper
Corporate Selling Activities and the Determinants of Corporate Partner Retention in the National Basketball Association (NBA)
Author
Tony Lachowetz, University of Massachusetts
William A. Sutton, University of Massachusetts
Marc A.Mcdonald, University of Massachusetts
ISSN:
1464-6668
Volume 5 Number 2 July 2003
Paper
An Inside View of Tobacco Sports Sponsorship: An Historical Perspective
Author
Anne M. Lavack, University of Regina
,
,
ISSN:
1464-6668
Volume 3 Number 4 December 2001
Paper
An Analysis of Volume Consumption, Consumer Interest and Perceptions of Sport Sponsorship as they Relate to the Super Bowl
Author
Mark Lyberger, Kent State University
Larry Mccarthy, Seton Hall University
,
ISSN:
1464-6668
Volume 10 Number 1 October 2008
Paper
The internationalisation of a sports team brand: the case of European soccer teams
Author
André Richelieu, Université Laval Québec
Sibylle Lopez, Université Laval Québec
MichelDesbordes, ISC School of Management, Paris
ISSN:
1464-6668
Volume 10 Number 1 October 2008
Paper
Sports sponsorship as a strategic investment in China: perceived risks and benefits by corporate sponsors prior to the Beijing 2008 Olympics
Author
Xinquan Sheena Yang, University of British Columbia
Robert Sparks, University of British Columbia
MingLi, Ohio University
ISSN:
1464-6668
Volume 10 Number 3 April 2009
Paper
Drivers to divas: advertising images of women in motorsport
Author
Sally R. Ross, Bowling Green State University
Lynn L. Ridinger, Old Dominion University
JacquelynCuneen, Bowling Green State University
ISSN:
1464-6668
Volume 11 Number 1 October 2009
Paper
The value of competition: competitive balance as a predictor of attendance in spectator sports
Author
Michael A. Levin, Otterbein College
Robert E. Mcdonald, Texas Tech University
,
ISSN:
1464-6668
Volume 11 Number 1 October 2009
Paper
The crucial where of motorsport marketing: is motorsport now a race out of place?
Author
Paul J. Tranter, University of New South Wales
Mark Lowes, University of Ottawa
,
ISSN:
1464-6668
Volume 9 Number 3 April 2008
Paper
Demographic and psychographic variables predicting NASCAR sponsor brand recall
Author
Lance Kinney, University of Alabame
Stephen R. McDaniel, University of Maryland
LarryDegaris, University of Indianapolis
ISSN:
1464-6668
Volume 9 Number 3 April 2008
Paper
NASCAR fans’ responses to current and former NASCAR sponsors: the effect of perceived group norms and fan identification
Author
Aron M. Levin, Northern Kentucky University
Fred Beasley, Northern Kentucky University
Richard L.Gilson, Northern Kentucky University
ISSN:
1464-6668
Volume 9 Number 4 July 2008
Paper
Winning the Olympic marketing game: recall of logos on clothing, equipment and venues at the 2006 Winter Olympics
Author
Tom Robinson, Brigham Young University, Utah
Lois Bauman, Brigham Young University
,
ISSN:
1464-6668
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