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Volume 2   Number 2   July 2000
Paper Understanding Long-Term Effects of Sports Sponsorship: Role of Experience, Involvement, Enthusiasm and Clutter
Author T. Bettina Cornwell, University of Memphis
George Relyea, University of Memphis
Richard L.Irwin, University of Memphis
ISSN: 1464-6668
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Volume 6   Number 1   July 2004
Paper The role of perceived fit in fans' evaluation of sports brand extension
Author Dimitra Papadimitriou, University of Patras
Artemisia Apostolopoulou, Bowling Green State University
IliasLoukas, Organizing Committee of the 2004 Olympic Games
ISSN: 1464-6668
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Volume 5   Number 2   July 2003
Paper Business-to-Business Relationships and Sport: Using Sponsorship as a Critical Sales Event
Author John Clark, Robert Morris University
Tony Lachowetz, Georgia Southern University
Richard L.Irwin, University of Memphis
ISSN: 1464-6668
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Volume 9   Number 1   October 2007
Paper Super Bowl: a case study of buzz marketing
Author Iris Mohr, St John's University, Jamaica
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ISSN: 1464-6668
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Volume 8   Number 3   April 2007
Paper Economic impact of support in Spanish professional football
Author Angel Barajas, University of Vigo, Spain
Ignacio Urrutia, IESE Business School, Madrid, Spain
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ISSN: 1464-6668
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Volume 8   Number 3   April 2007
Paper The proto-image of Real Madrid: implications for marketing and management
Author Kimio Kase, IESE Business School, Madrid, Spain
Ignacio Urrutia De Hoyos, IESE Business School, Madrid, Spain
Carlos MartiSanchis, IESE Business School, Madrid, Spain
ISSN: 1464-6668
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Volume 11   Number 4   July 2010
Paper Online marketing of professional sports clubs: engaging fans on a new playing field
Author Marilou Ioakimidis, National and Kapodistrian University of Athens, Greece
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ISSN: 1464-6668
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