DIGITAL TV

Pay-TV Business Planning

Reviews

IMR reports are reviewed by independent commentators from the sports marketing and media industries.

"Essential reading for anyone running pay-TV operations, as well as for those advising them."
Ashley Faull, Managing Director, bid-up.tv

"Provides all the tools needed to develop a business plan for a pay-TV channel and benchmark progress. Some of the channels that have failed in the past couple of years could have done with this report."
Joyce Taylor,   former Managing Director, Discovery Europe                           

"A timely and intelligent guide to the economics and business of pay television. It is a comprehensive and very useful reference for anyone interested in this sector and should count as an essential resource for anyone thinking of setting up a new pay-TV channel."
Dr Gillian Doyle, Head of Dept of Film & Media Studies,University of Stirling               
                
"A very useful report for anyone planning or running a pay-TV channel."
Russell Barash, Business Development Director, UPCtv

 

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