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SPORTS MARKETING
ISBN: 978-1-905685-10-3
Price:
£295
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Twenty20 Vision
Free Samples
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Cricket sponsorship data samples
Data analysis sample - Australian Cricket attendance
Editorial analysis sample - Indian Cricket League
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COMMENT
Sponsorship rising in the East
Record sponsorship receipts for Asian Games point to regional growth
CASE STUDY
Coca-Cola 'Win a player'
How Coca-Cola used sales promotion to activate sponsorship
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