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DIGITAL TV
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Pay-TV Business Planning
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Distribution
UK Carriage Deals
European Satellites
European Platforms
Carriage Criteria
The Process
Key Players in Broadcast Services
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COMMENT
Sponsorship rising in the East
Record sponsorship receipts for Asian Games point to regional growth
CASE STUDY
Coca-Cola 'Win a player'
How Coca-Cola used sales promotion to activate sponsorship
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