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FEATURE
Sponsorship law conference
IMR will showcase its new report; Sports Sponsorship & the Law at Sport Gambling and Sponsorship 2010. With new scandals in sport hitting the headlines on an almost daily basis, the report and the conference are timely resources for those selling or activating rights
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SPORTS MARKETING JOURNAL
International Journal of Sports Marketing & Sponsorship
LATEST ISSUE
Club marketing online
Small business sponsors
World Cup sponsorship
Olympic tourism
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QUICK LINKS
Do alcohol sponsors cause drinking?
Sponsors seek to own the medium
How can test cricket survive Twenty 20
Motor sport failing the environment?
CSR - sport offers best opportunities
Digital activation survey results
Visa and IOC - losing at cards?
Another FIFA own goal
Football using insolvency as tactic
BROWSE REPORTS
Sports Sponsorship & the Law
Expert legal opinion on sponsorship issues
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Activation & Case Studies
Expert guide to sponsorship activation
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Twenty 20 Vision
Club and sponsor commercial opportunities examined
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Corporate Social Responsibility & Sports Sponsorship
Using sport to meet CSR objectives
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Football Sponsorship & Commerce
Commercial opportunities for clubs and sponsors
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Sponsorship Strategy & Research
Using research to drive sponsorship strategy
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European Sports Marketing Data
368 pages of sponsorship, sports media and popularity data
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Driving Business Through Sport
Europe's best selling sponsorship report
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Pay TV Business Planning
Financial planning for Pay TV
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Electronic Programme Guides
Maximise EPG design and revenue opportunities
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Films & Pay TV
How studios, distributors and channels maximise film rights
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COMMENT
Sponsorship rising in the East
Record sponsorship receipts for Asian Games point to regional growth
CASE STUDY
Coca-Cola 'Win a player'
How Coca-Cola used sales promotion to activate sponsorship
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